
Colby Sambrotto, a founder and former chief operating officer of ForSalebyOwner.com, a large website for owner sales, spent six months trying to sell his condominium himself through online listings and classified ads, before turning over the listing of the 2,000-square-foot apartment to a broker.
The broker, Jesse Buckler, said he told the seller the apartment in the Lion’s Head building in New York City was priced too low and wasn’t drawing the right buyers.
By May, he listed the property and had an Agreement of Purchase and Sale, after attracting multiple offers. It closed in the last few days for $150,000 more than the original asking price.
There are certain situations where one can sell a property themselves, but generally “listed” properties sell faster and for more money.
Details in the Wall Street Journal.
